Here is a very compelling article in today's New York Times on Similac's organic formula. Similac's rising sales appear to be fueled in part by a growing consumer group who are attuned to the benefits of anything bearing the organic label. This may be one case where shoppers need to re-think their purchases. Similac's formula is formulated with sucrose (cane sugar), which is sweeter than other sugars. No direct health risks have been cited yet but according to the article, some pediatricians suggest this may link to overeating, which in turn may lead to obesity.
As part of our approach to sustainability and overall health, we're coming down on the side of "breast is best" (but SERIOUSLY need to come up with another term for it), especially in the early stages. This new information will definitely force me to scrutinize product labels of formula if we find ourselves having to supplement.
The article also reports that competitive products like Earth's Best use lactose instead of sucrose, despite the fact that the costs of organic lactose has risen in recent years. A closer look at Earth's Best product information cites its use of organic lactose.