Thursday, October 16, 2008

Eco-friendly baby clothes

The Babe has received some pretty fabulous gifts in his short life. Two of my dear friends gave us eco-friendly baby clothes from babysoy and Hanna Andersson.

"Babysoy is the 1st company in the world to create baby's newborn wardrobe using soybean protein fiber." In case you were wondering, soybean protein fiber is the leftover pulp from tofu, soymilk and other soy products. You can instantly tell from the site that it's an environmentally conscious marketer. The mantra STYLE + NATURE'S SOFTNESS seems to say it all.

Over at Hanna Andersson, the green story is a bit harder to find. Because I'm a nut and I read everything on every label of every product that enters this house (um, studio), I was intrigued by the Hanna Andersson tags claiming 100% pure organic cotton. The company, which has Swedish roots, embraces a European ecological certification process called Öko-Tex (sounds like echo-tex) Standard 100. In order for a garment to receive certification "every fabric, button, thread and zipper must pass rigorous tests for over 100 potentially harmful substances."

Suprisingly the website doesn't have any content about this on the home page. Given all the green marketing today, AND the fact that mommies are increasingly discerning about the products they purchase for their families, I'd say Hanna Andersson has a pretty good story to tell. It took me a few clicks to find it in the About Us section. You can read more about the process here: Öko-Tex.

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